Summer sequel for the global hit game series​

HONG KONG – July 8, 2011: Outblaze and Animoca announce the release of Pretty Pet Salon Summer on Apple’s App Store. Pretty Pet Salon Summer is the latest installment in the smash-hit “Pretty Pet” game series that quickly became a top-grossing global chart leader for Apple’s iOS devices (iPhone, iPad, iPod) and Google’s Android. Pretty Pet Salon Summer is available free of charge on the App Store at http://itunes.apple.com/us/app/pretty-pet-salon-summer/id444686378?mt=8.

The games in the “Pretty Pet” series have been downloaded more than 11 million times, fascinating players with an addictive blend of action and strategy while reaching numerous top rankings all over the world since their introduction in January, 2011.

In Pretty Pet Salon Summer, players control the charming piglet Piglina and help her operate a pet grooming salon in the heat and fashion of the summer season. The game demands quick reflexes, quicker thinking, and clever time management skills in order to ensure that pets are groomed correctly, customers are satisfied, and Piglina’s salon makes a healthy profit. Players must also budget their resources to upgrade the salon’s grooming equipment and hire assistants to cope with additional customers as the salon’s business expands.

In its first 24 hours, the recently launched Pretty Pet Salon Summer reached first place in Free Family Apps in Hong Kong, and number 6 on the Free iPhone Games Apps list in Singapore. In the US, in its first day the game climbed to the Top 5 and Top 20 in Games-Family and Games-Overall, respectively.

Pretty Pet Salon Summer is free to download and play. Optional in-game upgrades can be bought with Pet Points, which are purchased with real money. Download Pretty Pet Salon Summer now free of charge for Apple devices at http://itunes.apple.com/us/app/pretty-pet-salon-summer/id444686378?mt=8.

Pretty Pet Salon Summer was developed by Outblaze and Dream Cortex and is published by Animoca.

About Outblaze

Outblaze is a private company established in 1998 in Hong Kong, with offices in the USA, Hong Kong, China, South Korea and the Philippines. Originally a pioneer of multilingual communication services for online communities, Outblaze and its partners today develop and offer a broad variety of products and services in digital media and entertainment, including smartphone games and apps, massively multiplayer online games (MMOGs), games and game engines for various platforms and formats, virtual community services, online transaction systems, social network gaming, and web communication services. For more information please visit www.outblaze.com.

About Animoca

Animoca is a cross-platform app publisher of entertainment products for smartphones and social media networks. Thanks to its ability to publish and promote products in multiple languages, Animoca is expanding operations and market share around the world. The company has published several popular titles for iOS, including the smash hit Pretty Pet Salon and the Baby Cortex line of award-winning edutainment products. On Facebook, Animoca products have accrued several million monthly active users across popular titles like Who Loves You More, Daily Luck Meter, My Friend Map, and Speed Club. Animoca continues to expand its product pipeline as it pursues its mission to publish compelling and groundbreaking social network games and software. Animoca is a wholly owned subsidiary of Outblaze Ventures. For more information please visit www.animoca.com.

About Dream Cortex

Dream Cortex is the graphic design and app development studio of the Outblaze Group and one of Hong Kong’s premier digital content creation companies. As a pillar of the renowned Cyberport complex, Dream Cortex offers a state-of-the-art 3D animation and production environment coupled with industry leading digital media post-production and distribution infrastructure. Creative services offered by Dream Cortex include PC and next-generation console game art design, web design, web application development, and smart phone app development. For more information please visit www.dreamcortex.com.