Outblaze Management Team
Philip Lau - Creative Director
Philip is Creative Director of the Outblaze-owned design studio Dream Cortex and its subsidiary brand Baby Cortex. He is responsible for operations and productions undertaken by Dream Cortex and Baby Cortex, and is the lead art director on most Outblaze projects. Philip has nearly 15 years of experience in computer generated imaging, animation, and web design. With a unique blend of creativity and management, he has been responsible for a series of successful products including television animated series, video game animation, iPhone and iPad apps, and interactive advertising projects.
From 1997 to 1998, before he joined Outblaze, Philip worked at Tom Lee Music, a leading music store franchise. He successfully convinced the management there to invest in an online version of the store, and directed the set-up of the very first online music bookstore in Asia well before the Internet boom hit the region, thereby positioning the Tom Lee brand as a leader in the field.
A founding member of Outblaze, Philip started as senior in-house web designer. When Outblaze spun off its design unit later that year and rebranded it Dream Cortex, Philip was chosen to spearhead the transition from a web design shop to full-service digital multimedia studio. Since 1998 Philip has used his blend of creativity and management to bring to life a long series of successful and varied products.
Philip scripted and directing the episodic computer-animated series The Adventures of Hello Kitty and Friends in collaboration with veteran Los Angeles television producer Matthew Swanson. The series was produced in partnership with Sanrio Corporation and aired all over the world.
In 2006, FIFA World Cup official sponsor adidas commissioned Philip to create The Impossible Team Online, an online game that accumulated over 200,000 participants. Philip also supervised and directed the production of another title for adidas called Tunit, a Flash-based game played more than 1 million times.
Philip serves as Creative Industry Sector Specialist for the Hong Kong Council of Academic Accreditation (HKCAA), a role in which he advises the HKCAA on manpower, development, quality assurance, and other issues. He is also a committee member of Hong Kong ACM SIGGRAPH Professional Chapter. Philip graduated in 1996 with a degree in Computer Science and Information Systems from Monash University in Melbourne, Australia.